You Don’t Have a Strategy Problem.
You Have an Identity That Won’t Hold the Result.
Until that shifts, you’ll keep almost getting there.
Identity Lab is where you break the internal pattern that keeps resetting your results.
Have you ever wondered no matter what you do you can’t seem to get things to change in your life. You tried courses, workshops and read every book yet something is missing. A barrier that is blocking you from stepping into your full potential. What if I told you the breakthrough you are looking for isn’t found in another self help book, seminar, guru or book. Its actually understanding one simple strategy that will bring true transformation that almost all of these while they are incredible resources tend to neglect and miss for people.
I found a secret that unlocks true transformation in the lives of my clients that I coach. It shifted my mindset and transformed every aspect of my life and business and it can do the same for you as well.
Maybe you feel stuck, overwhelmed let’s end that for good. I want to show you how to develop unshakeable confidence and know how to actually reach your goals. So you can finally experience the life and success that you want all with balance and peace.
This is where your identity finally matches your goals.
Stop delaying
Stop softening
Start holding the result
You are not stuck because you need more information
You are stuck because your identity keeps pulling you back to what feels familiar.
You start strong… then stall.
You know what to do… but don’t fully move.
You soften before the ask.
You explain instead of position.
You delay instead of claim.
You stay in helping instead of being paid.
That is not a motivation issue.
That is an identity pattern.
And until that identity shifts, the cycle repeats.
You get close… then hesitate.
You raise your standards… then soften them.
You feel expansion… then unconsciously pull back.
Not because you don’t want it.
Not because you aren’t capable.
Because the version of you creating your life right now
does not fully feel safe holding more.
You do not need more pressure.
You need a new internal baseline.
This is not mindset work.
This is identity reconstruction.
Inside Identity Lab, we don’t try to think better.
We rebuild the version of you who naturally:
holds higher standards
moves without hesitation
expects to be paid
follows through without force
So your results stop feeling like effort…
and start feeling like who you are.
When your identity changes, everything moves differently.
Selling feels clean, not forced
Decisions become fast and grounded
You stop negotiating with your own power
Money feels stable instead of emotional
You follow through without needing pressure
You stop second-guessing yourself
Clients show up ready
You move like the version who already knows
What happens inside Identity Lab
This is not passive learning.
This is real-time transformation.
Inside Identity Lab, we work through:
Live identity recalibration sessions
Pattern interruption (you will see exactly where you stop yourself)
Rewiring hesitation, delay, and over-explaining
Anchoring the version of you who moves and holds
You won’t just understand your patterns.
You will shift them.
WHO THIS IS FOR
This is for you if:
You are growth-minded but not where you should be
You are tired of seeing your patterns but not moving
You know you are meant for more and are ready to hold it
You are done almost getting there
You are ready to be paid at a higher level
This is not for you if:
You want surface-level motivation
You are looking for more information instead of change
You are not ready to see where you are stopping yourself
You want comfort more than transformation
What I do…
Hey there!
I'm Denise Schumacher, and I help people shift the identity-level patterns that keep them repeating the same results—even when they know what to do.
This is not about more effort.
This is about becoming the version of you who can actually hold what you want.
Identity Lab was created for the person who is done circling the same edge
and is ready to move differently—for real.
Because once your identity changes,
your reality has something new to organize around.
What people have to say…
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- Lindsay Reinelt
“Denise is my hero!!! I’ve been working with her for almost 4 years now and my life has forever changed because of the work we’ve done together. When we were first introduced, I was struggling with my business and I was an anxious basket case worrying over financial struggles and getting the kind of life I wanted. My income has gone from $100k to $800k. She’s helped me make this huge jump in income and to have a personal life again, and most importantly, now I feel in control and living life on my terms. I treasure every session that I have with her.
Denise…. Thank you so much for everything that you do:)”
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- Amy S.
Denise has a gift helping me pivot my mindset from a negative point of view to a positive. She has helped me refocus many things in my life over the past few years and propel me forward. What I love the most in working with her is how she will stop me mid sentence and ask me to hear what I just said. That truly helps me to refocus on going in a more positive direction. She never tells me what I want to hear, rather she tells me what I need to hear which I very much respect.
She is truly a joy to work with.
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- Charity Prugar
“I started working with Denise in December 2022 when I was in a pretty dark place in my life, on the verge of giving up on my hopes and dreams. I never knew there was so much built up inside of me, things from my childhood, thoughts and beliefs that were instilled in me personally and professionally. Working with Denise has been a beautiful journey of discovery and healing. Because of my time with Dense, my relationships are better, my business is better but more importantly I am daily becoming the person I was intended to be. I have confidence in my value and the value I bring to others. I am now and forever grateful for every moment I get to spend with Denise.
She is a beautiful soul, has a heart of love and is a true gem!”
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- Jessica Carey of Newberry, Florida
" Denise is nothing short of extraordinary. Her coaching has completely transformed my way of thinking, unlocking a level of success I never imagined possible—and in such a short period of time! She has an incredible ability to help me navigate difficult situations with clarity, keeping me aligned with my journey of growth and achievement.
What sets Denise apart is her gift for creating lasting change. Her insights and guidance start as ripples in a lake—small, yet profound—until they build into a tidal wave of momentum that carries you forward in ways you never expected. The breakthroughs I’ve had with her coaching continue to create positive shifts in every aspect of my life.
She is my go-to whenever I need perspective, strategy, or a push in the right direction. If you're looking for a coach who will challenge, support, and inspire you to become the best version of yourself, look no further.
Denise is truly a life-changer! "
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-Kristian Borrell
My first experience with Denise was during a hotseat coaching and I initially was extremely skeptical about a "mindset coach" but figured why not... within a few short minutes she had pulled emotions out of me that I had buried for years subconsciously and was helping me confront them. After the hotseat coaching I immediately enrolled in her group coaching and can honestly say that over the past 12 weeks I have not only become a MUCH more capable version of myself but I have also created incredible supportive relationships along the way. Denise has the ability to see what you didn't even know was holding you back and pull it to the forefront so you can surpass it. I am a better business owner, better husband, and a better father thanks to her guidance. She has become a nonnegotiable in my life and I will forever be grateful for the impact she has made and continues to make in me everyday. I am proud to call her not only my Mindset Coach but my friend. Thank you Denise for EVERYTHING, no matter what I say words do not do you justice you are someone that just has to be experienced. All my love - Kristian
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-Amy Anderson
Working with Denise was an incredible experience. I was able to learn so much about myself and how to reframe my thinking and my energy, which ended up changing my results in my agency in a short period of time. After working with Denise the agency had record breaking months, and I was able to see tangible results from her coaching. Her coaching is kind and genuine and works!! I am super grateful for this experience and her expertise.
She is a true gem and a One of a Kind coach.
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“When She Let Go of Controlling the ‘How,’ the Universe Delivered $30,000 in 24 Hours”
I’d been dreaming of upgrading my 25-year-old quilting machine to grow my business — but the $30,000 cost felt impossible.
Then I read Denise’s email: ‘The power isn’t in the waiting, it’s in the deciding.’ Something clicked. I decided to stop worrying about the money and simply trust.
The next day, a friend offered to invest in my machine — out of the blue. Within weeks, my upgrade was ordered, and now we’re quilting together every day.
Denise’s coaching taught me that it’s not my job to control the how. And when I finally released that need, everything aligned effortlessly.
-Connie Henderson
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Amanda Eagan
Working with Denise has been such a beautiful turning point in both my business and personal growth. She’s helped me align with who I’m becoming, lead from a place of confidence and ease, and stay in the frequency of money flowing freely. Not long after working with her, I received notice that a $12k bill had been completely paid off, effortlessly and in full. Her guidance has opened doors for miracles like this to unfold in my life with grace and flow.
You don’t need more time.
You need a new identity.
This is the moment most people hesitate.
They feel this.
They know this is the work.
And then they wait.
Not because they’re unsure—
but because stepping into this version of themselves asks more of them.
That is exactly why this works.
Starting April 14, 2026 -
May 5, 2026
Live Weekly Coaching
Tuesdays 1:15-2:15 PM CST
Zoom Recordings included
⭐ 4 Live Weekly Identity Coaching Sessions
Real-time coaching to shift the patterns that are keeping you stuck—so you start moving immediately.
⭐ Session Recordings Included
Access every call so you can revisit breakthroughs and stay anchored throughout the program.
⭐ Weekly Identity Challenges
Simple but powerful shifts designed to move you into consistent action, clarity, and execution.
If you choose the upgraded experience:
⭐Private 1:1 Identity Breakthrough Session
Direct, focused coaching to identify your exact pattern and shift it at the root—so you stop repeating it.
This is where it starts
Identity Lab is designed to get you out of the pattern and into movement—fast.
If you are stuck in:
knowing but not executing
deciding but delaying
almost getting there, then pulling back
This is where that shifts.
Most people don’t need more time.
They need to finally move.
This is the first step into a different way of operating.
If you’re done almost getting there
—this is your move.
Choose how you step in
Both options give you full access to Identity Lab.
One just moves you faster.
Pay in Full + Private Session
4-Week Identity Lab
1:1 Private Identity Breakthrough Session
Best for:
If you’re ready to move fast and stop the pattern at the root.
Price:
$697 one-time
Identity Lab
4-Week Group Coaching Experience
Best for:
If you’re ready to start shifting your patterns and build momentum.
Price:
$397 one-time